Aldi: The European Hard Discounter's Strategy in Australia |
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"You can't go into an environment where successful people have been operating for 30, 40, 50 years and expect to do it successfully in a very short time. We are a different formula. We will be successful as well but that takes some time. Eventually we'll get our stores... because we are very long-term players."1 - Michael Kloeters, Managing Director, Aldi Australia, in 2000. "Our unique business model has helped us become one of Australia's fastest growing retailers, which is certainly an exciting place to be."2 - Stefan Kopp, Managing Director, Aldi New South Wales stores, in 2008. Introduction
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1] "Aldi in Australia: What Will be the Impact?"www.coriolisresearch.com, May 2000.
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